Google AdWords Essential Training DVD

Google AdWords Essential Training DVD
6h 10m | Video: AVC (.Mov) 960x540 30fps 600Kbps | Audio: AAC 48KHz 160Kbps 2ch | 2.08GB
Genre: ELearning | Language: English

Inside Google AdWords Essential Training, author David Booth teaches how to control the power of paid search advertising, the generally preside over and appreciable advertising standard in existence, using the leading platform in this interval, Google AdWords. This way shows how to start using this advertising platform to get to an giant audience of the makings customers with significant messaging and rate the ROI from their activities.

The way furthermore provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and education on keyword investigate, conversion tracking, and campaign optimization.

Topics include:

* Understanding paid search advertising stipulations and definitions
* Creating an tab and your initially campaign
* Targeting locations, languages, and other demographics
* Writing effectual text ads and using image public notice formats
* Making ads stomach made known with extensions
* Setting and administration advertising budgets
* Understanding bidding options
* Researching, organizing and count keywords
* Understanding advertiser supplies and your quality notch
* Installing conversion tracking code and integrating with Google Analytics
* Optimizing ads using dynamic keyword insertion
* Ad split difficult and landing leaf difficult
* Working with the Offline Editor

Screen:

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